GLOBAL VILLAGE
Global Village 2012 is a business to business initiative based on a trading post concept of open and free showcasing and trading of goods and services to a global audience. The key objective of the Global Village is to create an environment conducive to connecting Irish businesses to the global market and in doing so create a legacy of ongoing business relations long after the Volvo Ocean Race is over. The Global Village provides an opportunity for Irish industry to present its wares to a captive global audience.
Global Village has been created to utilise the platform of the media coverage which in the last race achieved for the Volvo Ocean Race a 1.3 Billion television audience, 1.6 billion print audience and 1.1 billion on line audience to convey the messages under the categories of Ireland’s leading components, Innovation, Food, Green and Marine.
As well as providing the venue for exhibitions and corporate gatherings, the Global Village will be the host to many of the exciting events planned over the duration of the festival including the arrivals welcome party for the final leg of the Volvo Ocean Race, a Fourth of July Party, a Celebration of Global Culture, an International Fashion Show and Speakers Platform. The Global Village will be divided into four category pillars along with Fashion, Youth and the Arts that have been identified to reflect the vision and strategy for an international recovery of our trading markets. Global Village E-Brochure